EK Limburg 2024 vzw welcomes BMW as Official Car Partner
EK Limburg 2024 vzw and BWM Belux are joining forces as part of the 2024 European Cycling Championships. BMW, as Official Car Partner, will provide the race cars during the UEC Road European Championships.
Between 11 and 15 September, no fewer than 14 races will take place between Heusden-Zolder and Hasselt as part of the European Cycling Championships. EK Limburg 2024 vzw is proud that it can announce BMW as Official Car Partner of the Championships. BMW will provide 35 cars, including the vehicles of the safety team, race director, race commissioners, race doctors and the red and green flag cars. With a focus on electric BMW models, the emphasis of this partnership is on sustainability, a key pillar within the organisation of the 2024 European Cycling Championships.
BMW has been enthusiastically supporting cycling for several years now and it is great to see how, in addition to the spring classics, they will now also help shape the race caravan of the European Championship and that, moreover, with a focus on sustainability, one of the core values of the 2024 European Championships
“At BMW, we are very pleased to be able to extend our long-running support for cycling in Belgium to the European Championships,” said Ewoud Van der Heyden, Marketing Director BMW Belux. “The dynamics of the sport fit perfectly with those of our brand. And the joy among the fans when the passage of our cars signals that the riders are approaching is always great to experience.”
Tomas Van Den Spiegel, on behalf of EK Limburg 2024 vzw: “We are delighted to see BMW taking part in this wonderful Limburg cycling project. BMW has been enthusiastically supporting cycling for several years now and it is great to see how, in addition to the spring classics, they will now also help shape the race caravan of the European Championship and that, moreover, with a focus on sustainability, one of the core values of the 2024 European Championships.”